Professional Communication

ASIAN MEDIA AND COMMUNICATION - A2

ASIAN MEDIA AND COMMUNICATION / New Media, New Asia

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DETAILED INSTRUCTION

A. ASSIGNMENT SUMMARY:

In this section, we will revisit the assignment's expectations and the steps necessary to complete the assignment effectively.

 

  1. Assessed criteria:

      Display proactive thinking and sound discernment when strategizing, addressing challenges, and making choices within your current practice or future career.

      Recognize, assess, and scrutinize cultural, historical, and theoretical norms that frame your future studies.

      Thoughtfully examine, amalgamate, and contemplate professional communication within both domestic and global environments.

      Exhibit inventiveness, analytical reasoning, and imaginative problem-solving capabilities when identifying and resolving issues across varied settings within the realm of professional communication.

  1. Assignment details:

      Requirement: Produce a 10-12 pitch deck about an assigned article to present in class

      Format: a presentation slide (recommended to be under 40 slides to accommodate time)

      Objectives:

-        Your presentation will go in line with your assigned topic of the week and assigned country. Further queries should be brought to the lecturer’s attention.

-        You must choose one reading (either from the set readings or additional readings for that week on Canvas) to dissect and adapt its key points to a country. Do not use a newspaper article or a video as your reading.

-        Keep in mind that your assigned country will be in either South Asia, East Asia, or Southeast Asia region.

-        A minimum of 5 quality references (peer-reviewed or authoritative research publications from academic sources, governments, or major NGOs) to be incorporated.

-        It is commendable to utilize relevant information from news outlets to back up your argument.

-        Your presentation must be within 10-12 minutes sharp.

      Suggested tools: Canva or PowerPoint is recommendable as presentation slide making tools

      Assignment structure (provided in the assignment brief):

-        Introduce the weekly topic.

-        Identify the main argument of the chosen reading.

-        Identify the supporting points of the chosen reading.

-        Apply the main argument to contextualize an issue in the Asian country (that is specified on the sign-up sheet).

-        Offer suggestions for further scholarly research (e.g. what you can suggest to future researchers studying the topic. This is not a problem solution.

 

B. KEY TERM DEFINITION:

In this segment, we will take another look at the terminology associated with assignment that is discussed within the context of the course.

 

Because each week’s topic of discussion will be altered, there is a need to examine the subject week by week to assess key terms:

  1. Week 5: Identities on the internet

 

Terms

Definition

Identity

Refer to one's social 'face' – how one understands

how one is perceived by others

Self

Generally used to refer to one's sense of 'who I am and what I am’

Higgins’ self-discrepancy theory

There are 3 versions of a self:

  1. Actual self: basic notion of who one is and how that person thinks others view them
  2. Ideal self: who one aspires or would like to become
  3. Ought self: who one thinks they should be; one’s personal view on social norms, expectations and demands.

SIDE model

The self consists of two identities: personal and social.

• Personal identity refers to the unique characteristics of an

individual.

• Social identity encompasses the groups they belong to (family, friends, and workplace)

=> We feel part of a group when online. This means we are more likely to take on a social identity. Therefore, we are more likely to self-disclose information

because we feel part of a group.

CMC theory

      Participants have greater control in their online self-presentation. Individuals can self-select which information to disclose and manipulate how they are perceived.

      There is an exaggerated intimacy in online communication.

      We have greater ability to strategically develop and edit self-presentation, enabling a selective and optimized presentation of one’s self to others.

RCT theory

      Cues are indicative of the social context and norms and behavioral etiquette.

      There are no facial cues online, which means that the individual is not inhibited by the immediate reactions of their communicating partner. So, they are more likely to disclose in-depth, and at a higher frequency, on a wider range of topics.

      Absent visual cues to identity make people engage in greater frequency of self-disclosure

SIP theory

      Offline, individuals use combinations of verbal and nonverbal cues to convey messages.

      Online, avenues for communication are limited.

 

  1. Week 6: Managing relationships with ICTs

 

Media plurality

Refers to the diverse and various types of communication channels, media ownerships and content in one aspect of society. It discusses the vast number of media formats like newspapers, radio, TVs, phones, websites, etc.

Polymedia

Polymedia is a theory of how media choice has become more of a social and moral issue instead of one of cost and access. The theory of polymedia tries to show how, in a situation where people have the option of many different media to communicate with, the platform people choose can have significant consequences for their social relationships.

 

  1. Week 8: Internet governance & fake news

 

Governance

High-level decision making processes and philosophies, including non-binding (not legal) guidelines.

Multi-stakeholder

A type of governance (controlling or overseeing something) where many different types of organizations are involved – such as government, businesses, research institutions and non-government organizations

Net neutrality

The idea that internet service providers (ISPs) should treat all data on the internet equally, without discriminating or charging differently by any criterion.

Misinformation vs disinformation

      Misinformation: untrue or inaccurate information, often shared ignorantly or without checking for facts

      Disinformation: intentional deception or intentionally inaccurate information

 

  1. Week 9: Internet surveillance & privacy concerns

 

Panopticon surveillance

Refers to the anonymous power, often belonging to government authorities, displayed via surveillance of public servants. It represents a form of social management to regulate public behavior and uphold order.

Floridi’s 4th shift

People’s online and real-life behavior merge into one called “onlife”. Because our communities rapidly become that of an infosphere - a combination of real-life and virtual engagement, we adopt our individual “onlife”, which is different from that of our real or online personalities.

Digital footprint

Represents a person’s online historical records: activities, interactions and website visits. There are two types of footprints:

      Active: Intentionally leaving traces such as social media posts.

      Passive: Data gathered often by third parties without the user purposefully set out to do that (e.g. cookies).

 

  1. Week 10: Social movements and & digital activism

 

Digital activism

The use of digital technology and the internet to promote social, political, environmental, or other causes and to effect social or political change.

Participatory culture

A cultural shift in which people actively engage with and contribute to various forms of media content instead of passively consuming them.

 

  1. Week 11: Working online & the gig economy

 

Gig economy

Work based on short-term contracts or freelance work.

      Flexible, temporary, or freelance jobs.

      Workers connect with clients or customers through an online platform.

      It gets its name from each piece of work being akin to an individual 'gig’.

Sharing economy

      Providing or sharing access to goods and services.

      It is often facilitated by a community-based on-line platform

 

 

C. DETAILED OUTLINE:

In this step, we will discuss in detail each component and its requirements within the assignment.

 

Because of the nature of this assignment, it requires extensive reading, researching and overall good command of the topic your group is assigned to. Your subject of study will also vary depending on the weekly topic and the country you’re given.

 

Example: Your group is due to present in week 8 (internet governance & fake news) and your country to research is Laos. That translates to you having to select one reading (either a set or additional reading) and applying the knowledge from that article to the country’s current situation surrounding internet governance and fake news. You should opt for a reading that has 10 or less pages, since it will be easier for you to synthesize information if the article is of moderate length.

Charge your account to get a detailed instruction for the assignment