Business Foundation
BUSINESS DECISION MAKING - A3
Research Report
Table of Contents
expand_more expand_lessDETAILED INSTRUCTION
I. Assessment Recap
- Overview: Research a company from the VN100 or ASX 200 list and prepare a report for the Board of Directors. The report will inform the Board’s consultancy work and decision-making.
+ Question 1
Introduce a selected public company, including its name, main activities, major competitors, geographical locations of operation, and key strategies for maintaining a competitive advantage.
+ Question 2 – PESTLE analysis
a) PESTLE analysis: political, economic, social, technological, environmental, and legal factors.
b) Identify two potential opportunities and two areas of concern based on the PESTLE analysis. Provide recommendations on how the company can leverage opportunities or address concerns, considering financial and non-financial aspects.
+ Question 3 – Corporate Social Responsibility (CSR):
the CSR: policies, practices, and their impact on society, the environment, and stakeholders. Evaluate the effectiveness of CSR programs and offer recommendations for improvement, considering industry-specific goals.
+ Question 4 – Diversity, Equity, and Inclusion (DEI) policy:
Critically analyze the company's DEI policy and its effectiveness in promoting a diverse and inclusive workplace. Identify gaps or areas for improvement and provide recommendations for
+ Question 5 – Influence of AI and Visualization:
Assess how the company has implemented AI technologies, highlighting their impact on efficiency, customer experience, and innovation. Evaluate the company's approach to addressing ethical considerations and biases in AI, as well as its communication of ethical AI practices to stakeholders and the public.
+ Question 6 – Personal reflection
Evaluate and reflect on your own decision-making processes and abilities based on your experience in the workplace and/or personal life.
Consider and include in your response:
a) What key messages you have learnt from the guest lecture OR course content
b) How you link the guest lecture key points to topics we learnt in the course
c) Ways you could improve your decision making in future.
II. Key term definition
- PESTLE Analysis: A framework used to evaluate the macro-environmental factors affecting an organization. It stands for political, economic, social, technological, legal, and environmental factors.
- Corporate Social Responsibility (CSR): Business practices involving initiatives that benefit society.
- Diversity, Equity, and Inclusion (DEI): Strategies and policies to ensure fair treatment, representation, and participation of diverse individuals in a workplace.
- Artificial Intelligence (AI): Technology that simulates human intelligence processes by machines, especially computer systems.
- Ethical Considerations: The moral principles and values that guide decision-making and behavior, especially when dealing with potentially sensitive or controversial topics.
- Tangible Improvements: Measurable and concrete enhancements or positive changes in a specific area or aspect of a business.
- Stakeholders: Individuals or groups (such as employees, customers, investors, and the community) who have an interest or are affected by the actions and decisions of a company.
- Holistic Decision-Making: The process of considering all relevant factors, both internal and external, when making decisions rather than focusing on a single aspect.
- Integration of Technology: The incorporation of technology solutions into an organization's processes or operations to improve efficiency, productivity, or innovation.
III. Data - Reference
Hòa Phát và những hoạt động xã hội, từ thiện có ý nghĩa năm 2018
“Nhịp đập yêu thương”: Hòa Phát hỗ trợ phẫu thuật thành công cho 34 bệnh nhân trong 6 tháng đầu năm
The ESG premium: New perspectives on value and performance
FPT Retail bắt tay FPT Smart Cloud đưa AI vào chăm sóc khách hàng
Cách FPT Shop tối đa hóa doanh số và sự hài lòng của khách hàng thông qua chatbot AI
IV. Detailed Outline
Question 1
● Introduce to the selected public company (Suggested: 200 Words)
Suggested flow:
- Introduction to the selected public company with following information:
+ Company’s name.
+ Main activities.
+ Major competitors.
+ Geographical locations or regions where the company conducts its business operations.
+ Key strategies implemented by the company to maintain a competitive advantage?
Example:
Chosen Corporation: HPG (VN100)
1. Introduction (200 words)
- Name of company: Hoa Phat Group Joint Stock Corporation (HPG)
- Headquarters: 39 Nguyen Dinh Chieu Street, Hai Ba Trung District, Hanoi
- Main products/services offered: Basic metal production; construction steel, steel pipes productions
- Key competitors: Hoa Sen Group Joint Stock Company (HSG), Nam Kim Group Joint Stock Company (NKG)
- Geographic regions where company operates: Vietnam, Southeast Asia
- Brief history and background of the company
+ 2000: Hoa Phat Iron and Steel Company Limited was established.
+ 2001: Changed its name to Hoa Phat Steel Joint Stock Company
+ 1/2007: Re-registered its business and officially changed the company name to Hoa Phat Group Joint Stock Company.
+ 11/2007: 132 million HPG shares of Hoa Phat Group JSC were officially traded for the first time at the Ho Chi Minh City Stock Exchange.
- Mission statement and core values
+ Mission: To become an industrial manufacturer with a leading product quality as its steel production being its core business sector.
+ Core values: Philosophy of Harmony for Joint Development, reflected in the relationship among the employees, between the Group and its partners, agents, shareholders and the social community
- Main strategies company uses to maintain competitive advantage:
+ Cast iron:
+ HPG owns a closed and complete steel production process.
+ HPG reserves the right to adjust steel prices to benefit smaller companies. In addition, HPG can still produce commercial quality iron and steel supply units, rather than first-serve powders in steel production. HPG's outstanding balance of sales proceeds exceeds that of other companies, showing that the company has a huge advantage in negotiations with suppliers.
→ HPG still maintains the lead with 34.8% (compared to 32.6% in 2021).
→ VN's No. 1 steel pipe market share (28.5% - 2022); Construction steel market share reaches 34.8% (2022)
→ ONLY enterprise in VN to produce HRC steels (capacity: 3 million tons/year)
https://www.hoaphat.com.vn/emagazine/highlights-of-hoa-phat-2022-2.html
+ State of the art faci by lities:
+ Hoa Phat Group continues to invest in expanding Hoa Phat Dung Quat Steel Integrated Complex 2, developing home appliances,... At the same time, Hoa Phat promotes investing in infrastructure to digitize, move towards digital transformation, and apply the latest solutions and applications in production and business administration.
→ Hoa Phat Dung Quat Iron and Steel Complex in operation since 2020, total investment 2,14 billion USD; annual capacity 4 million tonnes
→ Hoa Phat Dung Quat 2 Iron and Steel under construction, total investment 3,38 billion USD; annual capacity over 10 million tonnes
=> Projected revenues: increase 3=>4 bil USD annually
+ HPG main revenue output: Steel products
+ Owns 320 mil ton iron ore mine in Australia; 3 Kamsarmax vessels with the largest and youngest total tonnage in Vietnam
+ Ton Hoa Phat (Subsidiaries): top 5 businesses with the largest market shares
+ Other services: Real estates, agriculture
● Performance Analysis Over the Last 5 Years (Make graphs to easily illustrate)
Tips:
To collect Financial Data:
- You can visit the company's official website, specifically the investor relations section, to find annual reports for the past five years.
Source: Website Hoà Phát
- Use financial databases like Bloomberg, Yahoo Finance, or Reuters to gather additional data on financial metrics.
- Analyze Key Financial Metrics:
+ Focus on sales revenue, profit before tax, share price, and earnings per share (EPS). => illustrate them on graphs.
+ Create tables or graphs to illustrate trends over the years.
+ Use Excel or similar software for calculations and data visualization.
Example:
Charge your account to get a detailed instruction for the assignment