Digital Marketing

BUSINESS IN SOCIETY - A1 (Template Version)

1-2 first sentences: Global trends on sustainability. Example: In recent years, there has been an increasing emphasis on the relevance of sustainability in numerous businesses. As customers raise their awareness about environmental issues, companies have begun to take notice and implement sustainable practices into their business strategies. 3-4 sentences: The overview of your chosen organisation and its issues. You can follow the instructions below: Provide brief context on the case study organisation and the sustainability issues it faces. State your research question that will guide the analysis. Give an overview of the key aspects your report will cover.

DETAILED INSTRUCTION

  1. ASSESSMENT RECAP

  • You are required to examine a case study organisation

  • Write a report on its societal and environmental obligations, examining its sustainability efforts, analysing the internal and external issues/problems/challenges it may face in the medium to long term (that is, the next 5 to 10 years) if it continues what it does today, and provide recommendations that can help the company to avoid those potential issues.

 

Structure:

  1. Introduction

  2. Context of the case study

  3. Analysis

  4. Recommendations

  5. Conclusion

 

  1. KEYWORDS EXPLANATION

 

  1. Societal and environmental obligations refer to the responsibilities that individuals, organisations, and governments have towards society and the environment. 

  2. ESG - Environmental, Social, and Governance; the 3 central factors in measuring sustainability and ethics of a business.

  3. UN Sustainable Development Goals - 17 goals set by the United Nations in 2015 addressing global economic, social, and environmental aims.

  4. Life Cycle Assessment - Evaluates environmental impact of a product over its entire life cycle from raw materials to disposal.

 

  1. Detail outline

 

  1. Introduction

 

  • 1-2 first sentences: Global trends on sustainability.

 

Example: In recent years, there has been an increasing emphasis on the relevance of sustainability in numerous businesses. As customers raise their awareness about environmental issues, companies have begun to take notice and implement sustainable practices into their business strategies. 

 

  • 3-4 sentences: The overview of your chosen organisation and its issues. You can follow the instructions below: 

  • Provide brief context on the case study organisation and the sustainability issues it faces.

  • State your research question that will guide the analysis.

  • Give an overview of the key aspects your report will cover.

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