Digital Marketing

BUSINESS INFORMATION SYSTEMS - A3 (Template Version)

COVID-19 Impact Overview: Provide a concise background on how the COVID-19 pandemic has influenced social interaction and working practices (you can embed with some data here) Example: Social interaction

DETAILED INSTRUCTION

A/ ASSIGNMENT BRIEF

Assignment has two main parts: Analyze the remote-working during COVID-19 and then provide corresponding recommendations for facilitating effective remote-working.

 

B/ DETAILED GUIDELINE

1. Introduction (~200 words):

  • COVID-19 Impact Overview:
    • Provide a concise background on how the COVID-19 pandemic has influenced social interaction and working practices (you can embed with some data here)
Example:
  • Social interaction
A study on German and Swiss employees revealed that the COVID-19 pandemic led to a decline in work and private life quality for around 30% of respondents, while 10% experienced improvements, particularly those who transitioned to remote work. Despite some positive outcomes, the pandemic had profound negative effects on mental well-being and self-rated health, correlating with adverse impacts on work and private life.
  • Working practices
The COVID-19 pandemic prompted a significant increase in remote work adoption, with the percentage of U.S. workers operating from home soaring from about 5% before the pandemic to approximately 60% in April 2020. (Karolina Predotova & Oscar Vargas Llave, 2021). This surge was made possible by advancements in digital communication tools and highlighted the importance of flexibility and work-life balance. As a result, many companies are now embracing hybrid models that combine remote and in-office work to capitalize on both flexibility and face-to-face interactions.
  • Remote Working Brief:
    • Briefly explain the concept of remote working and its impacts on communication, collaboration, and performance measurement in a business context (you can include real-life examples of some big companies have implemented work-from-home concept during lockdowns)
Example: Real life companies that have implemented remote working (Mỉcrosoft)Impacts: The impact of remote working on the work performance measurement of Microsoft software engineers: stable or

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