Digital Marketing

BUSINESS INFORMATION SYSTEMS - A3

Business Analysis Report

Table of Contents
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Table of Contents

DETAILED INSTRUCTION

A/ ASSIGNMENT BRIEF

Assignment has two main parts: Analyze the remote-working during COVID-19 and then provide corresponding recommendations for facilitating effective remote-working.

C/ DETAILED GUIDELINE

1. Introduction (~200 words):

  • COVID-19 Impact Overview:
    • Provide a concise background on how the COVID-19 pandemic has influenced social interaction and working practices (you can embed with some data here)
Example:
  • Social interaction
The COVID-19 pandemic drastically impacted social interactions, as seen in a study on German and Swiss employees. Surveying 2,118 workers, the research found that around 30% experienced a decline in work and private life quality, while 10% saw improvements in their work situation, especially those who started working from home. Interestingly, 13% reported better private life quality, often linked to living with family or increased leisure time. However, the pandemic's negative effects were profound, with a significant association between adverse impacts on work and private life and lowered mental well-being and self-rated health.
  • Working practices
    • The COVID-19 pandemic has significantly altered working practices, leading to widespread adoption of remote work. Before the pandemic, only a small fraction of the workforce operated remotely. However, during the height of COVID-19, this number surged dramatically. For instance, in the U.S., the percentage of workers operating from home increased from about 5% before the pandemic to approximately 60% in April 2020 (Karolina Predotova & Oscar Vargas Llave, 2021). This shift was facilitated by advancements in digital communication and collaboration tools. The pandemic also accelerated trends towards flexible work schedules and a greater focus on work-life balance. Many companies are now adopting a hybrid model, combining remote and in-office work, recognizing the benefits of flexibility and the importance of face-to-face interactions.
  • Remote Working Brief:
    • Briefly explain the concept of remote working and its impacts on communication, collaboration, and performance measurement in a business context (you can include real-life examples of some big companies have implemented work-from-home concept during lockdowns)
Example: Real life companies that have implemented remote working (Mỉcrosoft)Impacts: The impact of remote working on the work performance measurement of Microsoft software engineers: stable or

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