A/ Assignment Recap

• Choose a real physical store

• Analyze situational analysis of the store

• Depending on those analysis, determining what is good, what is not good

• Depending on not-so-good thing, provide recommendations

Suggested structure:

1. Introduction

2. Situational Influences Analysis

1. Physical surrounding 

2. Social surrounding

3. Temporal influences

4. Task definition

5. Antecedent Stage

3. Recommendation

B/ Keyword Explanation

• Physical Surrounding: This encompasses the store or shopping area's ambiance, layout, and design, affecting consumer decisions through aspects like the types of customers present, crowding, recognition by others, the presence of celebrities, and whether the purchase is for private or public consumption.

• Social Surrounding: The impact of people around consumers on their purchase decisions, such as the influence of a child on their parent's buying choices.

• Temporal Influences: How time-related factors, like seasonality, urgency of need (e.g., a quick snack), or the amount of time available for shopping, shape consumer behavior.

• Task Definition: The specific purpose behind a purchase, influenced by whether the product serves a practical use or symbolizes status, is intended as a gift or for personal use, needs to be durable or is decorative, and whether it's meant for single or multiple users.

• Antecedent States: The moods or conditions consumers are in at the time of purchase, which can drive behaviors such as buying sweets when sad, acquiring games when feeling rejected, or how physical conditions (e.g., toothache preventing ice cream consumption) and situational factors (e.g., forgetting a credit card) influence shopping decisions.

C/ Detailed guidance

I/ Introduction

Choosing a store:

• When choosing a store for your study or shopping experience, aim for a balance between popularity and obscurity.

• On the other hand, do not choose a too “lowkey brand”, as you are difficult to find information on the Internet

Note that:

• Avoid excessively obscure brands to facilitate research and access to information. 

• Prioritize relevance, transitioning from the general concept of the store to specific aspects like the products it offers and its target customers. 

• The introduction should culminate in a sentence that bridges to the main content, underscoring the importance of relevance and consistency throughout your exploration.