Research trends on WGSN for SS2024. Choose 1 key trend mentioned in the report, conduct research on several brands and show how your trend is applied by those brands. Create one MOOD BOARD including a self-created PRINT, one TREND BOARD and one DATA FOLIO presentation/summarizing your findings, showing how the trend is applied in detail via different brands.
Research trends on WGSN for SS2024. Choose 1 key trend mentioned in the report, conduct research on several brands and show how your trend is applied by those brands. Create one MOOD BOARD including a self-created PRINT, one TREND BOARD and one DATA FOLIO presentation/summarizing your findings, showing how the trend is applied in detail via different brands.
Suggested Structure
● Introduction
● Data folio
○ Overview
○ Market Data
○ Collection
○ Mood board
○ Trend board
○ Two seamless repeat prints
● Mood board: Visual representation made by Canva, Photoshop or other creative platforms based on unique tastes and personality traits to inspire you or others. It could be created by gathering mood decoration pictures: nature, books, plants, flowers, pieces, etc. (avoiding fashion images because it is sometimes mistaken for the trend board)
● Trend: Trends are associated with the ideas of fashion and novelty, and with the ideas of anticipation and uncertainty. It is easy to gain popularity and then vanish.
● Trend board: Visual representation of emerging trends used by designers, stylists, others to gain insight into customer preferences, identify and track trends. It typically comprises fashion images (especially models in clothes), texts, visual elements capture the essence of a trend
● Data folio: In the context of fashion, it is a document that organizes fashion data used for several purposes such as analysis, inspiration or marketing campaigns. It contains a wide range of data elements: product data, trend data, sales data and customer data.
● Market data: The information of latest trends for companies, designers, others to identify and comprehend the trend with an array of aspects
● Fashion images: fabric, shoes, mannequins, photoshoots with fashion make-up
1. Select 3-4 trends based on WGSN’s theme for the fashion season (example: Spring Summer 2024)
● Identify trends you are interested in
● Seek 10-20 images of those trends for the mood board & trend board
2. Choose one key trend and conduct research
● It will be reported in the “Data Folio” part, and so will research details & guide
3. Choose 2-3 fashion collections (distinct brands) following this trend
● It will be reported in the “Data Folio” part, and so will research details & guide
● How important trends are in the fashion industry? (1-2 sentences)
● Introduction to the trend that you will report (add key features of that trend) (1-2 sentences)
● How can you make it clear to lecturers? (1-2 sentences)
Example:
Fashion trends are crucial in being a driving force behind inspiration and the fashion industry growth. The report is about to provide insight into ‘dopamine dressing’ which is the biggest fashion trends emerged after the covid-19 pandemic. As the world grapples with momentous modifications, people seek to redefine themselves by positively thinking and dressing up. By digging into the trend overview, market data and collection, the report formulates a comprehensive perspective of the trend
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