FASHION

Digital Applications for Fashion Enterprise 2 - A2

Develop a capsule collection for the chosen brand in ASN 1 (total 6-11 garments) - Develop 3 new designs with flat drawings. - Apply fabric prints, fabric rendering, color and shading/highlights. AR research & evaluation - Research on AR developments of 3 categories in the fashion industry. - Evaluate AR applications for the chosen brand. Develop a retail concept including AR.

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DETAILED INSTRUCTION

A/ Assignment Recap

1.      Portfolio presentation.

      Develop a capsule collection for the chosen brand in ASN 1 (total 6-11 garments)
- Develop 3 new designs with flat drawings.
- Apply fabric  prints, fabric rendering, color and shading/highlights.

      AR research & evaluation
- Research on AR developments of 3 categories in the fashion industry.
- Evaluate AR applications for the chosen brand.

      Develop a retail concept including AR.

2.      Process journal.

 

Here are suggested structure

      PORTFOLIO PRESENTATION

I/ Introduction

  1. About yourself
  2. About the chosen brand
  3. About the collection

II/ Collection development

  1. New designs flat drawing
  2. Print application
  3. Final line-up

III/ AR research & evaluation

  1. Overview
  2. Research on AR of category 1
  3. Research on AR of category 2
  4. Research on AR of category 3
  5. Evaluation of AR application on the chosen brand

IV/ Retail store development

  1. Overview
  2. Concept
  3. Value

V/ Conclusion

 

      PROCESS JOURNAL

-        How you approached the brief, the brand you chose.

-        Conduct extensive research on your proposed brand’s retail developments.

-        Why you chose the design direction and why the creative creation meets the creative brief.

-        Choice and steps of creation of digital assets, colors, lighting, material choices etc. via screen shots throughout your process in detail.

-        The steps you took to create the AR experience in Figma and why this is selected. Why will it spark the customer’s interest in the usage of this app/application.

 

B/ Key term definition

Since the assignment focuses on technical skills and creativity, there are no specific academic framework terms.

 

C/ Detailed guideline

 

      PORTFOLIO PRESENTATION

I/ Introduction

  1. About yourself

-        In 1-2 sentences: Brief introduction about yourself with a photograph.

Example: Stating your name and major in fashion.

-        In 2-3 sentences: A creative statement that describes you as a professional in the fashion industry and your vision.

Example:

+       Academic Source: "How to Write a Fashion Designer's Creative Statement" by Fashionista: https://fashionista.com/2016/03/how-to-write-a-fashion-designers-creative-statement

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