A/ Assignment Recap

1.      Presentation.

●      Create a retail scenario & experience.

●      Analysis/Solution Representation

2.      Rationale & reflection

Here are suggested structure

●      PRESENTATION

I/ Introduction

II/ Branding development

1. Brand overview
2. Concept board
3. Target customer
4. Brand attributes
5. Product & price

III/ Retail scenario and experience

1. Distribution
2. Pop-up store
3. Online website
4. Promotion
5. Web analysis

IV/ Analysis/Solution Representation

1. Problem
2. Solution

V/ Conclusion

●      RATIONALE & REFLECTION

-        How you approached the brief, the solution to come to, why you chose this direction of the experience and why your solution meets the creative brief.

-        It should also outline in detail the steps you took to create the experience and project – choice of platform, tools, approach and reasoning.

-        Include relevant reference sources.

B/ Key term definition

-        Retail scenario and experience: the overall environment, ambiance, and customer journey within a physical or online store, encompassing factors such as store layout, product presentation, customer service, branding, and technology integration, that aim to create a memorable and satisfying shopping experience for the consumer.

C/ Detailed guideline

●      PRESENTATION

I/ Introduction

-        In 3-5 sentences: Brief overview about your brand

Example: Envisioned as a futuristic fusion of style and innovation, 'SpectraVerse' is an avant-garde fashion brand that seamlessly integrates augmented reality (AR) technology into its retail experience, offering customers a mesmerizing blend of physical and virtual try-on experiences, enabling personalized fittings and immersive visualizations of garments before purchase.

II/ Branding development

1. Brand overview

1. Brand story

-        In 1 paragraph: Explain the background of your brand.

Example: What story inspires you to come up with this brand? What is the brand’s initial concept idea? What is the message that the brand wants to convey?

-        Inspiration story: SpectraVerse was born from a desire to revolutionize the way people interact with fashion.

-        Initial concept idea: The idea stemmed from recognizing the limitations of traditional shopping and aiming to create a brand that merges cutting-edge AR technology with clothing retail.

-        Brand Message: SpectraVerse seeks to convey the message that fashion isn't just about wearing clothes; it's an experience that blends the tangible and digital worlds.

2. Brand name

-        In 2-5 sentences: Introduce your brand name and its meaning.

-        (Optional) In 2-5 sentences:  Introduce your brand slogan and its meaning.(if any)