Digital Marketing

DIGITAL BUSINESS DEVELOPMENT - A3 (Template Version)

Make it very clear that the goal of this project is to build a functional website and collect data for report authoring. Create the website at least two weeks before collecting adequate data for analysis. Business Overview (1-2 slides) Introduction to the Business: Briefly describe the nature of your online business.

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DETAILED INSTRUCTION

  1. ASSESSMENT RECAP

Digital Marketing Strategy and Implementation

  • Create an ecommerce website, design a digital marketing strategy for it, and propose an implementation plan.
  • The strategy should leverage different digital channels to meet specific marketing objectives, and include a timeline, budget, and performance metrics.
  • Create and Test an E-commerce Website
  • Design a Marketing Strategy and Detailed Implementation Plan: Based on the insights gathered, design a marketing strategy tailored to your target audience.

 

Suggested Structure:

 

  1. Business Overview (1-2 slides)
  2. E-commerce Website Set-up and Website Analytics
  1. E-commerce set-up
  2. Google Analytics
  1. E-commerce Marketing Strategy and Implementation Plan
  2. Conclusion

 

B. KEYWORDS EXPLANATION 

 

  1. UI (User Interface) refers to the visual elements and design of a website, app, or product that the user interacts with. This includes things like page layouts, buttons, menus, ..
  • The UI determines how the product looks and feels. The goal is to create intuitive interfaces that are easy to navigate, pleasing to the eye, and align to brand identity.

 

  1. UX (User Experience) refers to the overall experience a user has with a product, which encompasses multiple touch points.

 

Note:

→ UI focuses on visual design and interaction, while UX encompasses the broader experience including both design and other elements. Good UX requires a well-designed UI integrated with business objectives.

 

  1. Website Analysis
  • Traffic Sources: Direct (direct URL visits), Organic (search engine), Social (social media referrals), Referrals (other sites), Email, Display Ads etc. Shows the main channels driving traffic.
  • Top Landing/Exit Pages: The pages visitors enter and leave from most often. Identifies strong/weak points.
  • Bounce Rate - Percentage of visitors who leave the site after viewing only one page. Lower bounce is better.
  • Conversion Rate - Percentage of visitors who convert into customers/complete a desired action like purchase. Higher is better.

C. DETAILED OUTLINE

Make it very clear that the goal of this project is to build a functional website and collect data for report authoring. Create the website at least two weeks before collecting adequate data for analysis.

  1. Business Overview (1-2 slides)
  • Introduction to the Business: Briefly describe the nature of your online business.

Example: 123.docz.net is an online educational platform offering students access to more than 1200 assessments and 1500 detailed outlines in various majors like Business and Digital Marketing. It employs over 50 experts to ensure high-quality, proofread materials that promise to save students up to 70% of assignment time and increase efficiency by 180%.

 

  • Target Market: Define your target audience. Describe their demographics, interests, and online behaviors.

 

Example:

The target audience for "123.docz.net" is primarily students ranging from high school seniors to college undergraduates, and potentially graduate students.

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