1. ASSIGNMENT RECAP

• Task: Develop two items for a Simulated Client MOT:

1. Creative Brief:

• Length: 5 pages, approximately 750 words, double-spaced.
• Exclusions: Cover page, reference list, and appendix are not included in the word/ page count.

2. Content Calendar:

• Length: 1 page, approximately 250 words.
• Format: Must be presented inside a chart template as specified.

This assignment focuses on creating a comprehensive content strategy and calendar, integrating the learnings from the initial weeks of the course.

Structure:

1. Creative Brief

• Project Information:
• Research
• Objectives, Metrics & KPIs
• Propose content strategy
• The Big Idea and Content Pillar
• Brand guidelines/ identity

2. Content Calendar

• Content ideas:
• Channels
• Time
• Calendar template

2. KEYWORDS EXPLANATION

• A creative brief is a short document that outlines the strategy of a content creation project steps-by-steps. The creative brief serves as a direction for everyone in a content team so that the content created by any member/team is aligned to the project aims and objectives.
• A content calendar (also known as an "editorial calendar") is a written schedule used to organize the publication of your content across platforms.
• SMART is an acronym that  designed to set clear and attainable goals within a specific timeframe, ensuring that objectives are practical and well-defined.

• Specific: Goals should be clear and specific, so everyone understands what's expected.
• Measurable: There should be a tangible way to measure progress towards achieving the goal.
• Achievable: Goals must be realistically attainable within the available resources and time.
• Relevant: The goal should align with broader business or project objectives.
• Time-bound: There needs to be a clear deadline to create a sense of urgency and focus.

• RACE stands for Reach, Act, Convert, and Engage. It is a digital marketing model designed to streamline the customer journey and optimize marketing strategies.

• Reach: Involves building awareness and visibility of your brand, product, or service.
• Act: Encourages interactions and leads potential customers to take the next step (like visiting a website).
• Convert: Focused on converting interactions into transactions, turning prospects into customers.
• Engage: Aims to develop long-term relationships, encouraging repeat purchases and loyalty.

3. DETAILED EXPLANATION

1. Creative Brief

1.1. Project Information:

• Introduce your campaign key information such as brand introduction and requirements, campaign name, and campaign timeline (major dates for the first, second, or third stages).
• Brand introduction:

• Year of establishment:

Example:

• Campaign Name: "Simplicity in Every Step"
• Campaign Timeline:
  • First Stage: Initiate with social media teasers and announcements, highlighting the brand’s simplicity and product adaptability for one month.
  • Second Stage: Deploy main content featuring customer experiences, influencer collaborations, and live web events, underscoring the brand’s impact on consumer lifestyle for two months.
  • Third Stage: Assess impact, collect feedback, and share content summarizing successes and upcoming brand visions for one month.