1. ASSIGNMENT RECAP

• The assignment requirements for the "Written Content and Photo Essay" are as follows:

• Individually, students are tasked to produce three deliverables:

• A short-form Facebook content piece acting as a teaser for the long-form content
• A long-form content piece for a website blog between 1200-1500 words
• A photo essay consisting of six original photos with a maximum of 200 words for photo descriptions​​.

• The simulated client is the Vietnamese shoe brand Một, and students' content should reflect the brand identity and align with one of five thematic areas defined for the brand, maintaining consistency across various content types and channels​​.

Structure:

1. Long-form content
2. Short-form content
3. Photo essay

2. KEYWORDS EXPLANATION

• SEO, or Search Engine Optimization, refers to the process of optimizing a website or online content to increase its visibility and ranking in search engine results pages (SERPs).
• Brand Identity: The visible elements of a brand (such as colors, design, logo, etc.) that together identify and distinguish the brand in consumers' minds.
• Content Strategy & Tactical Execution: The overall plan and specific actions for creating and disseminating content that aligns with the brand's goals and identity.
• Visual Production Design: The process of planning and creating the visual elements of your project, ensuring they align with the brand's identity and the assignment's requirements.

3. DETAILED EXPLANATION

With the content pillar in assignment 1 being "Sustainability in Fashion", we will have the main content of assignment 2 as follows:

1. Long-form content

This section will be posted on the Subpage of the MOT website called "A new style for a new gen"

1.1. Opening Vignette:

• Word Count Estimate: 150-200 words.
• Engage readers with a brief, compelling introduction to the topic of sustainability in fashion and Một's role in it.

Example:

Nestled in Hanoi's lively blend of tradition and modernity, Một shines as a beacon of progress - a Vietnamese shoe brand where style meets sustainability. It's a reflection of a global shift to redefine luxury through eco-conscious craftsmanship. Entering Một is stepping into fashion's future, one where each product pledges to a greener, more considerate world.