MARKET RESEARCH REPORT
Pitch your business idea to an industry panel. Imagine they are potential investors and you are pitching for their own cash, time and expertise to kick-start the business. Prepare 3 slides and a 3-minute presentation
1. About your business
● Introduce your business idea in 1 sentence (what product/service you provide)
● Mission (2-3 sentences): what problem are you trying to solve? What value do you bring to your customers?
● Vision (2-3 sentences): What is your ultimate goal/dream when starting this business idea?
2. Market research
● What macro factors in Vietnam are supporting your business idea?
○ Economic growth
○ Social media
○ Gen Z’s shopping habits
○ Environmental concerns
○ Trade Liberalization
○ Foreign Direct Investment (FDI)
○ Infrastructure Development
○ Fairly young demographics
○ Urbanization
○ Technological application
○ Choose what works for your business idea, back up with credible statistics
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