FASHION

FASHION ENTERPRISE CREATION - A2

MARKET RESEARCH REPORT

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DETAILED INSTRUCTION

A/ Assignment recap

Pitch your business idea to an industry panel. Imagine they are potential investors and you are pitching for their own cash, time and expertise to kick-start the business. Prepare 3 slides and a 3-minute presentation

 

B/ Suggested guidelines

 

1. About your business

    Introduce your business idea in 1 sentence (what product/service you provide)

    Mission (2-3 sentences): what problem are you trying to solve? What value do you bring to your customers?

    Vision (2-3 sentences): What is your ultimate goal/dream when starting this business idea?

 

 

2. Market research

    What macro factors in Vietnam are supporting your business idea?

    Economic growth

    Social media

    Gen Z’s shopping habits

    Environmental concerns

    Trade Liberalization

    Foreign Direct Investment (FDI)

    Infrastructure Development

    Fairly young demographics

    Urbanization

    Technological application

    Choose what works for your business idea, back up with credible statistics

 

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