FASHION

A/ Assignment Recap

PART A (OFFLINE): WINDOW/ CABINET CONSTRUCTION

-      Part A involves either constructing a physical window display (for on-campus courses) or creating a website homepage look (for online delivery), emphasizing design elements, color schemes, merchandise consistency, and a maximum budget of 4 million VND.

PART B (ONLINE): WEBSITE HOMEPAGE LOOK

-      Part B requires a construction journal detailing materials, time breakdown, costs, OH&S report, and specific plans for the window design, ensuring comprehensive documentation of the project's execution.

Here are suggested structure

I. Introduction

II. Part A: Window/Cabinet construction (for on-campus courses) or Website homepage look (for online delivery)

1.    Target market analysis

a.    Demographic

b.   Psychographic

2.    Design elements

a.    Concept

b.   Window style / Website layout

c.    Color scheme

d.   Props, backdrop, and signage

e.    Mannequin dressing / Merchandise display

III. Part B: Construction journal

1.   Materials checklist

2.   Cost element

3.   Time element

4.   ​​Occupational health & safety (OH&S) report

IV. Conclusion

V. Appendices

VI. References

B/ Key term definition

●    Physical window display: Creating a tangible showcase or presentation, often for on-campus courses, showcasing design elements, merchandise, and thematic aesthetics.

●    Website homepage look: The visual design and layout of the main web page, focusing on aesthetics, functionality, and representation of the brand or content online.

●    Merchandise consistency: Ensuring uniformity and coherence in the presentation of products or items in terms of branding, style, and representation.

●    Construction journal: A detailed record documenting materials used, time allocation, costs incurred, safety reports, and specific plans related to the execution of the project.

●    OH&S report (Occupational Health & Safety): Documentation outlining safety measures, hazards assessment, and protocols to ensure a safe working environment for individuals involved in the project.

C/ Detailed guideline

I. Introduction

-      2-3 sentences: Brief introduction to the chosen brand.

Example: 

+    Dear José, renowned for its exquisite feminine fashion, epitomizes modern sophistication in its design ethos.This project aims to translate the brand's essence into a captivating physical cabinet display.

+    The endeavor revolves around embodying Dear José's identity, catering to the taste and preferences of the modern, fashion-forward lady, combining elegance with a contemporary twist.

-      2-3 sentences: Explanation of the purpose and scope of the report

Example: This report serves to meticulously detail the strategies, design elements, and implementation process undertaken to manifest Dear José's brand narrative. It focuses on encapsulating the brand's essence, presenting the sophisticated, feminine aura through the chosen medium, be it a tangible window display or a virtual representation on the website's homepage.