Create a campaign aligned with a brand's image, market position, and customer base. Emphasis on visual representation with minimal text, considering customer preferences. Campaign must incorporate a cohesive theme using various media: photographs, drawings, keywords, and graphic design.
- Create a campaign aligned with a brand's image, market position, and customer base. Emphasis on visual representation with minimal text, considering customer preferences.
- Campaign must incorporate a cohesive theme using various media: photographs, drawings, keywords, and graphic design.
- Presentation to include:
+ Mood/concept board illustrating the campaign's overall feel.
+ Designs for window and in-store displays.
+ Online product presentation on an ecommerce platform.
+ reation of online promotional images for website and social media.
Here are suggested structure
I. Introduction
II. Brand Analysis
1. Brand analysis
2. Key visual elements
III. Campaign concept development
IV. Campaign Elements
1. Mood/Concept board
2. Window and in-store display designs
3. Online product presentation (E-commerce platform)
4. Creation of online promotional images (Website and social media)
V. Conclusion
VI. Appendices
VII. References
● Mood/Concept Board: A visual collage or arrangement of images, colors, textures, and other elements that represent the intended mood, style, or theme of the campaign.
● Brand's image: The perception or reputation that consumers have of a brand based on its identity, values, messaging, and overall presentation. It includes how the brand wants to be perceived by its target audience.
● Visual representation: Using images, graphics, and other visual elements to communicate messages and evoke emotions or associations related to the brand or campaign.
● Window and in-Store displays: Designs or visual arrangements within a physical store or in storefront windows that showcase the campaign theme and promote products or brand messages.
● Online product presentation on ecommerce platform: How products are displayed and represented on an online store or platform, including images, descriptions, and overall presentation to attract online shoppers.
● Online promotional images for website and social media: Visual content specifically created for online platforms, including the brand's website and social media channels, to promote the campaign and engage with the online audience.
I. Introduction
- 2-3 sentences: Brief summary of the report's execution
Example: This report delves into the strategic development and implementation of an evocative campaign tailored for Dear José - a brand synonymous with feminine sophistication and elegance - from the selection of various media elements to its implementation across multiple platforms, aiming to assess its resonance with the target audience and draw insights for future brand communication strategies.
- 2-3 sentences: Explanation of the overall campaign
Example: Inspired by the whimsical charm of "Alice in Wonderland," this campaign is a celebration of the modern woman's audacity to think beyond the confines of traditional fashion, blending the fanciful allure of fantasy with the inherent sophistication of Dear José.
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