COMMUNICATION PLAN
● Introduction to cultural exploration and innovation in fashion through the project aim.
● Create digital booklets, textile swatches, and prints (digitally) to express a revolutionary visual language with storytelling elements.
● Challenge fashion's obsolescence, promote sustainability, and celebrate garment stories with the purpose of the Worn Stories project.
● Understand clothing's "use" value to influence consumption and responsibility.
● Reveal insights about identity, culture, and more through garments.
● Inform sustainable and inclusive fashion design by collecting garment stories.
● Reimagine the stories of our clothes through creative outcomes.
Suggested structure:
I. Vietnamese Story
A. Myth Storytelling
B. Vietnamese Storytelling
II. Fashion-related Artifact
A. About
B. Details
C. Inspirations and Impacts
III. Worn Stories
IV. Personal Reflections
1. Culture: refers to the shared beliefs, values, customs, and practices of a group or society.
2. Storytelling: the art of conveying a narrative or a sequence of events through words, visuals, or other mediums.
3. Artifacts: objects or items created, used, or shaped by humans, often with historical, cultural, or archaeological significance.
I. Vietnamese Story
A. Myth Storytelling
● Tell the myth story in brief and point out the main idea / character
Example:
The Ma Da creature, a myth in Vietnam, is believed to haunt children due to the negative atmospheres in water areas. These spirits, trapped in the afterlife, are believed to hunt down similar individuals to seize their souls and replace them. The legend has been passed down through generations, causing fear among children and causing them to avoid swimming alone in water, especially at night. Shamanism is used to offer condolences or set up altars to prevent further incidents (Mai 2019).
● Analyze the story in different aspects (how we tell the story, how we know, ways of telling, how it connects people to the place, why do we tell, how the story reflects culture)
Example:
Myths, like Ma Da, deeply reflect Vietnam's culture in various aspects (Kolakowski 2001). They serve as warnings to children about the dangers of being alone in deep-water areas or outside at night. Vietnamese parents use these myths, along with others like Ông Kẹ, Ông Ba Bị, Bắc Kim Thang, and Hà Bá, to teach children important lessons rather than relying on rational explanations.
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