Global Business

1. Assessment Recap 

• In 4-5 first sentences: An executive summary briefly summarizes the key points of a report in a concise way. To write an effective executive summary, state the purpose of the report, highlight the main findings/arguments, and leave out unnecessary details. 

Tips and Tricks:

• Keep it short and Focus on the most important points only

• Include purpose, scope, methods, key findings, and conclusions

• Should be written last after having finished the report

2. Definitions

• Define CSR in your own words based on academic research (check the subject notes/slides/workbook for definition) and say that there are different views on what CRS is. 

Hint: There are diverse views on what CSR entails, and these perspectives can vary based on stakeholders' interests, cultural contexts, and business objectives. For example:

• Economic View

• Stakeholder View

• Sustainability View

• Discuss 3-4 key CSR concepts from research. Access sources like Investopedia or Harvard Business Review for references

Example:

• Traditional CSR (Definition, Advocates and benefits, Criticisms) 

• Corporate Social Responsibility (CSR) has evolved significantly over the years, reflecting changes in societal expectations and business practices. One of the foundational concepts in CSR is the traditional model, as discussed by Lee (2022). 

• Expanding on the notion of CSR, Carroll's CSR Pyramid (Carroll, 2021) presents a more structured framework. This pyramid categorizes CSR into four levels: economic, legal, ethical, and philanthropic responsibilities. Each level represents a different aspect of CSR, from the foundational need to be profitable to the aspirational goal of contributing to the community. This structured approach allows companies to address CSR more comprehensively and systematically.

• Shared Value Approach (Introduction, Explanation of how it address social and environmental issues, Benefits and rationale)

• The Shared Value Approach, introduced by Kramer and Porter (2011), represents a significant shift in CSR thinking. This approach argues that businesses can generate economic value in a way that also produces value for society by addressing its challenges. It suggests that companies can leverage their core business to create positive social and environmental impacts, thus aligning business success with social progress.