A/ ASSIGNMENT RECAP

• 3,000 word industry report to provide recommendations for improving Shopee's future HR strategies.

• Assignment question is "What would be effective employer branding strategies to attract Gen-Z talent for Shopee?"

  • Intro with background, SWOT analysis; 

  • Theory/literature review; 

  • Evidence from cases; 

  • Recommendations aligned to strategy & values; 

  • References & supporting materials

Suggested structure:

1. Introduction

   1. Overview

   2. SWOT Analysis

2. Theory-base Analysis

   1. Employer Branding

   2. Theories

   3. EVP

3. Evidence-based Analysis

4. Recommendation and Conclusion

5. Teamwork Evaluation & Reflection

   1. Theory summary

   2. Reflection 

   3. Lessons

6. Reference List

   B/ KEYWORD EXPLANATIONS

1. HRM values - Guiding principles that shape a company's people management policies and practices.

2. Strategic expansion - Business growth through accessing new markets and opportunities.

3. Talent acquisition - Activities and strategies to source, attract, and hire qualified candidates to meet talent needs.

4. Retention strategies - Approaches put in place to engage employees so that they choose to remain with the company long-term.

5. Succession planning - Process of identifying and developing internal people with potential to fill leadership positions.

6. Diversity & inclusion - Creating an equitable workplace and enabling people of all backgrounds to thrive in their roles.

7. Employee value proposition - The tangible and intangible benefits an employee gets through their job and workplace.

8. Candidate experience - An applicant's perceptions and feelings towards an organization's recruiting and hiring process.

9. Digital transformation - Adopting more sophisticated technologies and digital capabilities to improve operations.

10. Virtual workspace - Telecommuting infrastructure that enables employees to collaborate and work productively while remote.

11. Workforce planning - Anticipating hiring needs and availability of required talent to meet strategic goals.

12. Internal mobility - Enabling employees to transition into new roles or teams within the same organization.

    C/ DETAILED OUTLINE 

• Introduction

  • Overview
    • Introduce the Company and Its Ambition (1-2 sentences):
      • Start by introducing the company you are discussing, including its founding ambition.
    • Highlight the Company's Growth and Market Position (1-2 sentences):
      • Discuss the company's development, market position, and achievements.
    • Introducing the topic by Link Business Strategy to Human Capital Management (1-2 sentences) or Introduce the challenge (1-2 sentences):
      • Connect the concept of competitive business strategy with the management of human resources
    • Discuss the Importance of Aligning HRM with Corporate Goals (1-2 sentences):
    • Discuss how correctly managing human resources can give a company like Shopee a competitive advantage in a challenging market. 
    • Explain the Function of Employer Branding in HRM (1-2 sentences):
      • Mention how employer branding helps companies attract and retain top talent, thus ensuring growth and profitability.
    • Describe the Company’s HRM Policies and Culture (1-2 sentences):
      • Talk about the specific HRM policies and company culture.
    • Outline the Structure of the Study (1-2 sentences):
      • End the introduction by outlining what the study will analyze and the structure of the report.
  • SWOT Analysis
    • Introduce the SWOT Analysis Section: