Innovation Management
III. Detailed Guidelines
● Summarize the main argument and stance of the essay.
● Quickly highlight the main points from each module.
● State the purpose and significance of the essay in understanding the role of creativity, innovation, and entrepreneurship.
Flow: Thesis Statement
→ Scope of Essay: Outline what the essay will cover, mentioning each module briefly.
→ Relevance to Business Growth
● Present your thesis statement, clearly stating your stance - whether you agree, disagree, or take a nuanced stance regarding their assertion.
○ Argument Against the Statement (If Disagreeing)
Example: In my view, the notions of creativity and innovation in entrepreneurship are clear-cut, predictable, and controllable, encompassing both immediate and extended timeframes.
→ This essay aims to present the argument that innovation is an intelligible and manageable concept, which can be easily understood and effectively controlled. I will employ the principles of creativity and innovation to challenge and counter Tidd's assertions regarding the management of creativity and innovation.
○ Argument in Favor of the Statement (If Agreeing)
Example: In agreement, I perceive innovation as a process that is inherently complex and multifaceted, involving a diverse range of stakeholders and variables.
→ This essay will argue that the journey of innovation is laden with uncertainty and unpredictability, as it often ventures into new and unexplored domains. This complexity presents significant challenges in management, such as dealing with organizational resistance, allocating resources effectively, and finding the right balance between creativity and practicality. To substantiate this stance, I will draw upon real-world examples and academic research that highlight these specific challenges in managing innovation.
○ Nuanced Stance (If Neutral)
■ Acknowledge the complexities and uncertainties in innovation, but also highlight the methodologies and strategies that can aid in managing it.
■ Discuss how context, such as industry type, company size, and market dynamics, plays a crucial role in determining the manageability of innovation.
Suggested flow:
● First 1-2 sentences: Introduce the statement or theory proposed by Tidd et al. about innovation management.
● Next 2-3 sentences: Clearly articulate your position (agree, disagree, or a nuanced perspective) on Tidd et al.’s view, setting the stage for your argument.
Hint
The flow you should follow: Interconnectedness of Creativity, Innovation, and Entrepreneurship in business → Creativity's Role → Innovation in Business → Entrepreneurship's Impact → Combined Effect
● Interconnectedness of Creativity, Innovation, and Entrepreneurship Innovation Management: The cycle starts with creativity (idea generation), moves to innovation (idea implementation), and culminates in entrepreneurship (market realization).
○ Theory:
■ Four-C Model of Creativity (Kaufman & Beghetto)
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