I. Assessment Recap

-        Create a 5-7 minute video presentation focusing on Vinamilk's Green Farm projects, analyzing the key stakeholders involved, and identifying the problems they face in relation to these projects.

-        It requires you to conduct research on Vinamilk and the Green Farm projects, analyze stakeholder concerns through the lens of empathy, and conclude with your findings.

-        The presentation should not include surveys or interviews due to ethical approval requirements,

Suggested structure:

1. Introduction (suggested 100 words)

2. Company Background (suggested 200 words)

3. Overview of Green Farm Projects (suggested 250 words)

4. Stakeholder Analysis (suggested 300 words)

5. Problem Analysis (suggested 350 words)

7. Conclusion (suggested 150 words)

8. Final Remarks and Acknowledgements (suggested 100 words)

 II. Definition/ Slide summary

1.     Marketing: Process of creating, pricing, distributing, and promoting goods or services to satisfy customers' needs profitably.

2.     Economics: Study of how individuals and societies allocate resources to produce, distribute, and consume goods and services.

3.     Finance: Management of money, including activities like investing, borrowing, lending, budgeting, and forecasting.

4.     Logistics: Coordination of complex operations involving people, facilities, and supplies to efficiently transport goods.

5.     Supply Chain Management: Management of the entire production flow from raw materials to final product delivery.

6.     Market Segmentation: Division of a potential customer market into groups based on characteristics like demographics or behavior.

7.     Opportunity Cost: The potential gain lost when choosing one alternative over another.

8.     Capital Budgeting: Process of evaluating and planning large financial expenditures or investments.

9.     Gross Domestic Product (GDP): Total value of goods and services produced in a country annually, indicating economic health.

10. Consumer Behavior: Study of how people choose, use, and dispose of products and services and the impact of these choices.

11. Brand Equity: The added value a product gains from having a well-known brand name.

12. Inflation: Rate at which general prices for goods and services rise, reducing currency purchasing power.

13. Interest Rate: Percentage charged by a lender to a borrower for asset use.

14. Balance Sheet: Financial statement showing a company's assets, liabilities, and equity at a specific time.

15. Demand and Supply: Economic principle where demand is the quantity of a good consumers are willing to buy and supply is the quantity producers are willing to sell at various prices.

III. Detailed Outline

1. Introduction (suggested 100 words)

Hint

The flow you should follow:

●      Opening Statement:

○      Mention Vinamilk's position in the market.

■      State Vinamilk's ranking in the dairy industry.

■      Mention its market share and influence regionally or globally.

○      Briefly touch on its reputation for innovation and sustainability.

■      Highlight specific innovative practices Vinamilk has adopted.

■      Mention any awards or recognitions related to sustainability.

●      Purpose of the Presentation:

○      Clarify the focus on the Green Farm initiative.

■      State that the presentation aims to explore how the Green Farm project aligns with Vinamilk's vision for sustainable dairy farming.

■      Mention the timeliness of the project in the context of global environmental concerns.

○      Highlight its importance to Vinamilk’s strategy.

■      Discuss how the project contributes to Vinamilk's strategic goal of becoming a global dairy leader.

■      Explain that the project supports Vinamilk's commitment to producing high-quality, eco-friendly dairy products.

●      Overview of Content:

○      List the sections: Background, Project Overview, Stakeholder Analysis, Problem Analysis, Conclusion.

○      Briefly state what each section will cover.

2. Company Background (suggested 200 words)

Hint

The flow you should follow:

●      Discuss Vinamilk’s Founding and Growth:

○      Founding:

■      Year of Establishment: 1976.

■      Initial Vision: Providing nutritious dairy products to improve public health in Vietnam.

●      Early Milestones:

○      First Major Products: Initially focused on condensed milk and powdered milk.

○      Market Expansion: Discuss the expansion from local to national distribution in Vietnam.

●      Growth Over the Years:

○      Increase in Production: Detail the increase in production facilities and capacity over time.

○      Product Line Expansion: From basic milk products to flavored milk, yogurt, and cheese.

○      Technological Advancements: Adoption of modern dairy processing technologies.

●      Strategic Decisions:

○      Key Acquisitions: Mention significant acquisitions, like dairy farms or smaller dairy companies.

○      Partnerships: Collaborations with international dairy firms for technology exchange.

●      Outline its Current Market Presence:

○      Market Share:

■      Vietnam Market Share: Specific percentage of the dairy market Vinamilk holds in Vietnam.

■     

■      In 2021, Vinamilk accounted for 43.7 percent of the total market share of dairy companies in Vietnam. (Statista)