Vinamilk's Green Farm Report
- Create a 4500-word group business report on Vinamilk's Green Farm project, focusing on applying multidisciplinary theories and practical knowledge to address real business challenges.
- Include an analysis of the project, link it to the United Nations Sustainable Development Goals, conduct stakeholder analysis, and propose solutions using design thinking.
- Be evaluated based on the depth of analysis, application of theories, organization, and the quality of proposed solutions.
Suggested structure:
1/ Executive Summary 300 words :
2/ Table of Contents:
3/ Introduction 500 words :
4/ Overview and explanation of the project 500 words)
5/ Link to UNSDGs 200 words)
6/ Challenge(s) or problem(s) of the project 500 words)
7/ Stakeholder analysis 1200 words
8/ Solutions/Recommendations 1000 words
8/ Conclusion 300 words :
1. Marketing: The process of promoting, selling, and distributing a product or service. It involves market research and advertising strategies to identify and meet customer needs.
2. Economics: A social science that studies the production, distribution, and consumption of goods and services. It examines how individuals, businesses, governments, and nations make choices about allocating resources.
3. Finance: The management of large amounts of money, especially by governments or large companies. It includes activities such as lending, borrowing, saving, investing, and forecasting.
4. Logistics: The detailed organization and implementation of a complex operation. In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption to meet the requirements of customers or corporations.
5. Supply Chain: The network of all the individuals, organizations, resources, activities, and technology involved in the creation and sale of a product, from the delivery of source materials from the supplier to the manufacturer, and eventually to the end user.
6. Market Segmentation: The process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations.
7. Consumer Behavior: The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
8. Brand Equity: The value a company gains from a product with a recognizable and admired name when compared to a generic equivalent. It's built through consumer perception, recognition, and loyalty.
9. Opportunity Cost: The cost of an alternative that must be forgone in order to pursue a certain action. Put another way, the benefits you could have received by taking an alternative action.
10. Gross Domestic Product (GDP): The total value of goods produced and services provided in a country during one year.
11. Asset: Any resource owned by an individual or a business that is expected to provide future economic benefits.
12. Liquidity: The degree to which an asset or security can be quickly bought or sold in the market without affecting the asset's price.
13. Inflation: The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.
14. Supply and Demand: The amount of a commodity, product, or service available and the desire of buyers for it, considered as factors regulating its price.
15. Fiscal Policy: The means by which a government adjusts its spending levels and tax rates to monitor and influence a nation's economy.
1/ Executive Summary 300 words :
Provide a concise overview of the report's objectives, key findings, and recommendations.
● Background of Vinamilk and its industry context.
● Overview of the Green Farm project.
● Objectives of the report.
● Brief mention of the report's structure.
● Detailed history and current status of Vinamilk.
● Overview of its market position and competitive landscape.
Hint
The flow you should follow: Founding and Evolution → Current Statu → Market Position → Competitive Landscape
● Vinamilk’s Historical Context (100 words):
○ Establishment: Year of foundation, original vision, and initial business model.
○ Evolution: Transition from a state-owned enterprise to a market leader.
○ Key Milestones: Product line expansions, market entries, and significant partnerships or acquisitions.
○ Challenges: Specific market fluctuations or regulatory challenges faced.
○ Successes: Achievements like market leadership and awards for quality and innovation.
● Current Status of Vinamilk (100 words):
○ Financial Health: Recent revenue, profit trends, and overall financial stability.
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