Requirement: Produce a comprehensive communication proposal that seeks to resolve the issue put forward by the brief Format: A slide deck for a 10-minute presentation alongside a 3,000 document containing required paperwork and your researc
In this section, we will revisit the assignment's expectations and the steps necessary to complete the assignment effectively.
Assignment details:
Requirement: Produce a comprehensive communication proposal that seeks to resolve the issue put forward by the brief
Format: A slide deck for a 10-minute presentation alongside a 3,000 document containing required paperwork and your research
In this segment, we will take another look at the terminology associated with assignment that is discussed within the context of the course.
|
Term |
Definition |
|
Design thinking |
A stage methodology promotes a solution-based approach to problem solving, used to solve complex issues through interactive processes:
|
|
Insight |
The capacity to gain an accurate and deep understanding of someone or something. In comparison with “finding”, findings can tell us what is happening, but we need insights to understand why it is happening, and crucially, what to do about it. |
In this step, we will discuss in detail each component and its requirements within the assignment.
1. RESEARCH SUMMARY DOCUMENT:
Background information: <100 words
In this section, the basic details regarding the company have to be covered. These include (but are not limited to):
Type of company (for profit, governmental, NGO, etc.)
Scale
Management structure,
Industry
Any unique characteristics and more.
Research and findings analysis (stakeholder, current situation, problem): 200-250 words
In this section, you need to demonstrate the research skills and command over research tools that have been introduced in class.
Stakeholder analysis:
Instead of writing paragraphs, you need to compose a stakeholder map, identifying and classifying them according to their roles and significance to the company in question. Then, you can use short sentences and phrases to describe their influence more particularly. Please refer to your assignment 1 (also called Stakeholder Map) in Foundations of PR
Example: There are some suggestions as to applicable models in this instance:
Power-Interest matrix:
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