A/ Assignment Recap

• Choose any marketing theory

• Relate it to daily phenomena that happen around us everyday

Here is the recommended guideline, following the DIEP model:

I/ Introduction (Introduce the theory you choose briefly)

II/ Analysis

1. D - Describe

2. I - Interpret

3. E - Evaluation 

4. P - Plan 

III/ Conclusion

B/ KEYWORD EXPLANATION (As this assignment allows to choose theory freely, this part can be excluded)

C/ Detailed Guideline

I/ Introduction

• You can choose any topics among 3 topics that the assignment requires. However, to make it much easier, you are highly recommended to choose topic 1: “What is marketing” as this topic is quite broad, allowing you to relate to many activities around you

• Below are detailed guidance:

  • 1-2 first sentence: Introduce the topic you choose

  • 1-2 next sentence: Introduce the theory you choose

  • 1-2 last sentence: Explain why you choose theory (because it is much relevant to your life, for example)

Example: 

In my role as a prospective Human Resource manager, I recognize the necessity of daily self-reflection to nurture both personal and interpersonal skills, as well as to devise innovative solutions for business challenges. This process of self-reflection has granted me a more multifaceted perspective on marketing, fostering a newfound comprehension of the essential skills required for its application in my future career. As articulated by Kotler (2008), marketing fundamentally revolves around the management of profitable customer relationships. A pivotal aspect of effective and efficient marketing involves the establishment and sustained maintenance of robust consumer relationships, underpinned by the interplay between customer value and satisfaction.

=> This example talks about the theory of customer satisfaction in Marketing. It has already mentioned the theory, and why choosing it