●    3,000 word industry report to provide recommendations for improving Shopee's future HR strategies.

●    Assignment question is "What would be effective employer branding strategies to attract Gen-Z talent for Shopee?"

○      Intro with background, SWOT analysis;

○      Theory/literature review;

○      Evidence from cases;

○      Recommendations aligned to strategy & values;

○      References & supporting materials

1.     Employer branding - How an organization markets itself and its values to attract potential talent.

2.     Gen Z/Generation Z - The demographic cohort born between 1997-2012.

3.     SWOT analysis - Evaluates strengths, weaknesses, opportunities & threats to devise strategic plans.

4.     HRM values - Guiding principles that shape a company's people management policies and practices.

5.     Strategic expansion - Business growth through accessing new markets and opportunities.

6.     Talent acquisition - Activities and strategies to source, attract, and hire qualified candidates to meet talent needs.

7.     Retention strategies - Approaches put in place to engage employees so that they choose to remain with the company long-term.

8.     Total rewards - Compensation, benefits, wellbeing offerings provided to incentivize top talent.

9.     Succession planning - Process of identifying and developing internal people with potential to fill leadership positions.

10. Onboarding - Orienting and integrating newly hired employees into the organization during their first months.

11. Diversity & inclusion - Creating an equitable workplace and enabling people of all backgrounds to thrive in their roles.

12. Core competencies - Knowledge, skills, abilities central to performing essential job responsibilities well.

13. Employee value proposition - The tangible and intangible benefits an employee gets through their job and workplace.

14. Candidate experience - An applicant's perceptions and feelings towards an organization's recruiting and hiring process.

15. Digital transformation - Adopting more sophisticated technologies and digital capabilities to improve operations.

16. Virtual workspace - Telecommuting infrastructure that enables employees to collaborate and work productively while remote.

17. Workforce planning - Anticipating hiring needs and availability of required talent to meet strategic goals.

18. Internal mobility - Enabling employees to transition into new roles or teams within the same organization.

19. Change management - Systematic approaches to prepare for, execute, and sustain major workplace changes smoothly.

20. Employee engagement - Level of enthusiasm, connection, and commitment employees have towards their organization and work.

●    Introduction

○    Overview

■      Introduce the Company and Its Ambition (1-2 sentences):

●      Start by introducing the company you are discussing, including its founding ambition.

●   Example/Note: "Shopee was founded with the ambition to create an ecommerce platform where buyers and sellers could interact more efficiently...'" - Giới thiệu về Shopee - Tuyển dụng | Shopee Việt Nam

■      Highlight the Company's Growth and Market Position (1-2 sentences):

●      Discuss the company's development, market position, and achievements.

●   Example/Note: Shopee has steadily developed in size and service quality, becoming the first shopping app in Southeast Asia, Taiwan, and Brazil...'

●       'In the Vietnamese market, Shopee holds a 72% market share...' - Vietnam Is The Second Largest E-Commerce Market in Southeast Asia

■      Introducing the topic by

Link Business Strategy to Human Capital Management (1-2 sentences):

●      Connect the concept of competitive business strategy with the management of human resources.

●   Example/Note: In every business strategy, the goal is to stay competitive and generate profit, which requires efficient management of resources, particularly human capital...' - Linking Business Strategy and Human Resource Management: Issues and Implications