A. ASSIGNMENT SUMMARY:

In this section, we will revisit the assignment's expectations and the steps necessary to complete the assignment effectively.

1.     Assessed criteria:

●      Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries

●      Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries

●      Adapt your writing to a range of audiences and needs

●      Produce basic documents used in media and communication industries

2.     Assignment details:

●      Requirement: develop professional writing pieces to address a social or cultural concern pertinent to modern-day Vietnam, which must be related to UN 17 Sustainable Development Goals to a specific on behalf of your client. Students must produce a folio of content for different platforms drawing on the skills in writing, editing and drafting learned from previous assignments.

●      Format: a white paper plus 2-3 short pieces and/or collaterals

●      Objectives:

-        A word count of 2,000 words is required of the white paper.

-        A word count of 700 to 800 words is required of any short piece of writing, which can be featured stories, animated infographics, short profiles, press releases, or other digital possibilities.

Note: for this assignment, the press release will be studied in detail alongside the white paper since it includes multiple important facets that can also transpire in other forms of writing.

-        There is a need for these writings to showcase interpretation, research and analysis of a given brand, leading to effective recommendations and planning.

●      Assignment structure:

-        White paper:

+      Introduction/Executive Summary: 200 words

+      Current situation regarding the SDG-related issue in Vietnam: 500 words

+      Possible consequences and implications of the issue: 500 words

+      Recommendations for future developments/rectification: 300 words

+      Introduction of your brand’s approach/plan in accordance to the recommendations made: 300 words

+      Conclusion: 200 words

-        Press release:

+      Lead (the 5 Ws): 250-300 words

+      Additional information: 150-200 words

+      Context information: 100 words

+      About X (your) brand in Vietnam: 100

+      Contact information of your brand

B. KEY TERM DEFINITION:

In this segment, we will take another look at the terminology associated with assignment that is discussed within the context of the course.

C. DETAILED OUTLINE:

In this step, we will discuss in detail each component and its requirements within the assignment.

1.     WHITE PAPER:

First and foremost, regarding the client brand or company, it will most likely be limited or even picked beforehand. It is, consequently, the best course of action of pinpointing the SDG(s) issue in Vietnam you’re going to be addressing on a theoretical basis on behalf of your client. To do this, you should be certain that your brand or company has established or if not, has direct connection or influence in dictating whether those goals are reached. For example, you would probably be better off not aligning Dong Luc - a brand that manufactures sports gears and equipment with SDG goal #6 (clean water and sanitation) or #2 (zero hunger); not because they are not relevant, but because it would be difficult to establish a clear link between the two. Rather, linking a company like Unilever - an international consumer goods manufacturer with SDGs like #3 (good health and well-being), #7 (affordable and clean energy) or #11 (sustainable cities and communities) due to the fact that the company is much more aligned to these goals according to their values, mission and vision. Therefore, select the SDGs you want to associate your client with wisely.

It is ideal to pick out 2-3 SDGs to aim your brand’s movement towards betterment to, with one being the primary and the others secondary. However, do not state this categorization - instead spend more words and ideas on the primary one. It is also perfectly fine if you only devote your paper to a single SDG.

For this guideline, the Vietnamese company Petrolimex which provides petrol, oil, gas and chemical products will be chosen as an example to tackle SDGs #12 (sustainable consumption and production) and #11 (sustainable cities and communities).