Professional Communication

PROFESSIONAL WRITING - A3 (Template Version)

Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries Adapt your writing to a range of audiences and needs Produce basic documents used in media and communication industries

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DETAILED INSTRUCTION

A. ASSIGNMENT SUMMARY:

  1. Assessed criteria:

  • Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries

  • Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries

  • Adapt your writing to a range of audiences and needs

  • Produce basic documents used in media and communication industries

  1. Assignment details:

  • Requirement: develop professional writing pieces to address a social or cultural concern pertinent to modern-day Vietnam, which must be related to UN 17 Sustainable Development Goals to a specific on behalf of your client. Students must produce a folio of content for different platforms drawing on the skills in writing, editing and drafting learned from previous assignments. 

  • Format: a white paper plus 2-3 short pieces and/or collaterals

 

B. KEY TERM DEFINITION:

Term

Definition

News values

 

News values are the criteria or principles used by journalists and news organizations to determine the newsworthiness of a story. These values guide the selection and presentation of news stories.

Angles and hooks

The main idea of a news story and lead is called the “angle”. Angle is the perspective from which you write about your PR

situation/issue.

The angle is used to “hook” the reader’s attention to make them want to read the rest of the story.

Inverted pyramid

 

This model serves to structure press releases and other news writings to portray accurate and adequate information about an event. Make your initial paragraphs contain all of the most

relevant details of the article. A good guideline for these details is to use the 5 W’s: Who, What, Where, When, Why. Just by addressing these points you probably have summarized the article as a whole in a few sentences.

White paper

A report that informs readers concisely about an issue. It is meant to help readers understand an issue, provide ways to solve a problem, or make a suggestion.

 

C. DETAILED OUTLINE:

  1. WHITE PAPER:

 

  • Introduction:

In around 200 words, the following points should be stated clearly (each point demands its own paragraphs):

  • Introduction to the societal concern in question, its importance and current status/severity. 

Example: The processes of consumption and production always go hand in hand with each other, forming a non-linear and circular motion of modern life. The twelfth Sustainable Development Goal devised by the United Nations (UN) aimed at guaranteeing maintenance of the eco-friendly value in these procedures is signified by the infinity symbol, representing its cyclical nature. In reality,...

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