Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries ● Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries ● Apply the professional writing principles of accuracy, style/presentation, content/relevance and timeliness ● Produce basic documents used in media and communication industries
In this section, we will revisit the assignment's expectations and the steps necessary to complete the assignment effectively.
● Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries
● Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries
● Apply the professional writing principles of accuracy, style/presentation, content/relevance and timeliness
● Produce basic documents used in media and communication industries
● Requirement: develop news angles for mass media and social channels
● Format: an outline of 8 news angles for a minimum of 5 mass media/social media channels based on the brief to be announced
● Objectives:
- Each news must have these components:
+ Which mass media and relevant section (or specific social media page) that you plan to publish
+ Headline
+ Lead (hard or delayed)
+ 50-100 words description/abstract
+ Optional elements include a lead/visuals
- All news must follow these principles:
+ Follow writing styles for the target media
+ Have specific news value(s)
+ Have a right tone of voice to trigger reader attentions in the media sections
- Formatting:
+ 1.5 spacing, 12 point font, Times New Roman/Arial, 2cm margins (x4).
+ Name your file using the format: Assessment1_ Class group number_StudentID.docx
- You submit the entire text of your Media Kit via Turnitin. The link to your web-based Media Kit will need to be also inserted in that document.
● Assignment structure:
- News angle #1: Title/headline - Abstract - Tone of Voice - Publication details
- News angle #2:...
In this segment, we will take another look at the terminology associated with assignment that is discussed within the context of the course.
|
Term |
Definition |
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Syntax |
Syntax refers to the order and pattern of words, and how they are naturally used in sentences and phrases. |
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Writing style |
Style is the way you establish a relationship with your audience, using the words, phrasing, sentence structures, and sometimes idioms that they understand and find credible, which is key to effective communication. o House style o Industry style o Media style o Personal style
|
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News value |
A news value is considered a criteria used by journalists and reporters in assessing the newsworthiness of stories and streams of information. Here are all of them: timeliness, proximity, significance, prominence, conflict, human interest, oddity, currency (relevance), consequence, trend, social justice. |
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News hook/angle |
This is a nuance of a story that renders it appealing, interesting or newsworthy to a certain audience. They are pivotal as they can attract the reader’s attention by tackling the same story that could be irrelevant in one aspect to being hugely relevant in another. |
In this step, we will discuss in detail each component and its requirements within the assignment.
Based on the client you select, there will be a plethora of news angles to explore. These angles allow you to dissect one singular issue from multiple viewpoints, providing the audience with the most complete perspective about your client and the aspect they want to highlight. To illustrate, the news about an airplane accident can be inspected in the following ways: an article summarizing the aftermath of the event (casualties, injuries, damages), another looks at the reasons for the accident, one newspaper inquires the statements from involved parties (airline, survivors, authorities, etc.), and more. However, each angle should focus on one or two news values and they ought to differ from article to article, creating in-depth coverage for your client.
Example: Client - Xanh SM
News Angle 1: The Scent of Innovation
Headline: "Breathe Easy and Ride Fresh: Xanh SM's Electric Fleet Means No More Gasoline Odors"
Strategy Statement: Capitalize on the comfort of riding without the smell of gasoline, highlighting the sensory benefit of Xanh SM's electric vehicles.
News Angle 2: The Quiet Pioneers
Headline: "Silence is Golden: Xanh SM's 'Three No's' - No Emissions, No Price Surges, No Noise"
Strategy Statement: Emphasize Xanh SM’s commitment to a serene ride experience and fair pricing, setting them apart in the market as the 'quiet' competitor that cares.
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