Provide background information on Annam Gourmet, including ownership, history, size, scope, major products/services, markets, and financial performance.
The objectives of this assignment are to enhance your understanding and capabilities in several key areas:
Identifying and describing the strategic management process and its application in organizations.
Assessing strategic inputs including the external and internal environment, strategic mission, and intent.
Applying theory and strategic frameworks to analyze practical strategy-related issues.
Examining the relationship between strategic inputs, actions, and outcomes to design a strategic plan.
For this assignment, you are required to conduct a strategic analysis for Annam Gourmet, focusing on the Retail Industry.
1. Strategic Management
Strategic Management is the process of identifying an organization's objectives, developing policies and plans to achieve those objectives, and allocating resources to implement the plans. This process includes adjusting the strategy over time based on the analysis of the internal and external environment of the organization.
2. PESTEL Analysis
PESTEL Analysis is a framework or tool used to analyze and monitor the macro-environmental factors that may have a profound impact on an organization's performance. It stands for Political, Economic, Social, Technological, Environmental, and Legal factors. This analysis helps to understand the broader forces of change affecting the industry.
3. Porter’s Five Forces
Porter's Five Forces is a framework for analyzing the competitive forces in an industry and their implications for the organization's strategic positioning. The five forces are:
Threat of new entrants: The risk that new competitors pose to existing competitors in an industry.
Threat of substitute products or services: The threat of the arrival of substitutes that may offer a better price-performance ratio.
Bargaining power of customers (buyers): The influence that customers have on the producing industry.
Bargaining power of suppliers: The pressure that suppliers can exert on businesses by raising prices, lowering quality, or reducing the availability of their products.
Rivalry among existing competitors: The intensity of competition within an industry.
4. Strategic Inputs
Strategic inputs include the internal and external environment analysis of an organization, strategic mission, and strategic intent. These inputs are crucial for formulating a strategy that aligns with both the internal capabilities and external opportunities/threats.
5. Strategic Actions: Strategic actions refer to the formulation, implementation, and evaluation of strategies designed to achieve an organization's objectives.
Strategic Context (250 words suggested):
Provide background information on Annam Gourmet, including ownership, history, size, scope, major products/services, markets, and financial performance.
Example:
Annam Gourmet, founded by French-Vietnamese couple Eric and Ha, aims to bring home-style cuisine to Vietnamese expatriates and satisfy their own culinary cravings. Starting as a small shop in Ho Chi Minh City, it has grown into a chain of stores across Northern and Southern Vietnam. With over 20 years of experience, Annam Gourmet focuses on bringing specialties from various countries and promoting a green, healthy, and modern lifestyle. The company's success is a testament to the importance of gathering with friends and family for meals and conversations. (Annam Gourmet)
The Annam Gourmet chain boasts a wide and varied selection of products, bringing over 20 years of experience in importing specialties from leading global brands to Vietnam. Their product range is carefully selected from reputable suppliers to ensure quality for the consumers.
At Annam Gourmet supermarkets, you can find:
Sweet foods: Chocolates, jams, sweet pastries, and more.
Savory foods: Spices, sauces, pasta, canned goods, and accompaniments.
Fresh produce: Vegetables, fruits, meats, dairy products, and cheeses.
Frozen foods: Ice cream, pizzas, and various meats.
Bakery items: Breads, sweet pastries, and baked goods.
Beverages: Wines, beers, and fruit juices.
Baby care: Child care and baby food products.
Beauty and personal care: Skin care, hair care, and men's products.
Pet care: Pet food and accessories
Home care: Aromatic candles, laundry, and stationery.
Charge your account to get a detailed instruction for the assignment