Search for your favorite company or companies in an industry you are interested in or familiar with. Review company websites, latest annual reports, news articles, and industry analyses to identify potential companies. Consider issues facing major players. Here a list of Vietnamese company you can use: Vinamilk: “Làn sóng thông tin sai sự thật về sữa học đường Vinamilk” Acecook:”Trong các cuộc khủng hoảng truyền thông ở Việt Nam không thể không nhắc đến cuộc khủng hoảng của mì Hảo Hảo. Tháng 8 2021, thông tin sản phẩm mì Hảo Hảo và miến Good bị thu hồi tại thị trường Ireland do chứa hợp chất có nguy cơ gây ung thư nếu sử dụng lâu dài, được đăng tải trên nhiều kênh báo chí. “ Vingroup, etc.
Prepare a 2-slide strategy recommendation for an existing Vietnamese company facing a strategic dilemma.
Recommendation should address a corporate-level issue or business-level issue.
Present a 2-minute pitch of your recommendation to the instructor
Defend your recommendation during a 3-minute questioning period
Suggested Step:
Step 1: Identify the company and strategic dilemma
Step 2: Analysis of Current Situation
Overview of company's current strategy and issues it faces
Use concepts from the course to analyze the strategic dilemma
Step 3: Recommended Strategy & Rationale and Support
Describe your recommended strategy
Explain how it addresses the key issues identified
Link to relevant course concepts
Step 4: (optional): Implementation Plan
High level overview of how the strategy would be implemented
Key activities, resources required, timeframes
Step 5: Conclusion
Summary of key elements of your recommended strategy
Address risks, limitations and possible extensions
Step 6: Create 2-slide strategy
Overview of recommendation and rationale (*Visually engaging)
Step 7: Prepare for 2-minute pitch
Summarize the key main findings, sort out the important information
Try to pitch at least 2 times before the real pitch
Step 8: Prepare for 3-minute questioning period
Utilize your finding and look for the weakest points in your finding
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Diversification |
Expanding into new products, services, or markets. Helps mitigate risk |
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Vertical Integration |
Taking ownership or control of suppliers or distributors. Can increase margins and reduce transaction costs. |
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Generic Strategies |
Competitive approaches defined by Porter based on factors like price, uniqueness, and market segmentation |
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Core Competencies |
Activities a firm performs exceptionally well that form the basis for competitive advantage. |
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Strategic Dilemma |
Major, difficult strategic decisions a company faces with complex trade-offs.
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PESTEL Analysis |
Framework to assess external Political, Economic, Social, Technological, Environmental and Legal factors affecting an organization's strategy. |
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VRIO Framework |
Tool to analyze internal Resources and Capabilities in terms of Value, Rarity, Inability to Imitate, and Organization. Provides a basis for sustained competitive advantage |
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Porter's 5 Forces |
Framework for analyzing intensity of industry competition, based on bargaining power of buyers/suppliers, threat of new entrants and substitutes, rivalry among existing firms. |
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Synergy |
Benefits from combining business activities across units or after an M&A. Creates additional value. |
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Organic Growth |
Growth by increasing output, enhancing marketing, or entering new markets with existing operations |
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Strategic Alliance |
Agreement between firms to collaborate for mutual benefit and achieve strategic objectives |
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First Mover Advantage |
Competitive edge gained by being first to enter the market or innovate. Difficult and costly to replicate. |
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Disruptive Innovation |
Introduction of new product or service that shakes up and transforms existing markets through novel attributes. |
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Risk-Return Tradeoff |
Concept that higher financial gains come with greater chance of losses. Impacts willingness to pursue strategies with higher potential reward but also risk. |
Search for your favorite company or companies in an industry you are interested in or familiar with.
Review company websites, latest annual reports, news articles, and industry analyses to identify potential companies. Consider issues facing major players.
Here a list of Vietnamese company you can use:
Vinamilk: “Làn sóng thông tin sai sự thật về sữa học đường Vinamilk”
Acecook:”Trong các cuộc khủng hoảng truyền thông ở Việt Nam không thể không nhắc đến cuộc khủng hoảng của mì Hảo Hảo. Tháng 8 2021, thông tin sản phẩm mì Hảo Hảo và miến Good bị thu hồi tại thị trường Ireland do chứa hợp chất có nguy cơ gây ung thư nếu sử dụng lâu dài, được đăng tải trên nhiều kênh báo chí. “
Vingroup, etc.
Example:
Company overview:
Vietnam Airlines is the national flag carrier of Vietnam, headquartered in Hanoi. Established in 1956 as Vietnam Civil Aviation, the airline has since grown into a key player in the aviation industry, connecting Vietnam with domestic and international destinations.Vietnam Airlines operates a modern fleet of aircraft, including Airbus A321, A350, and Boeing 787 Dreamliner, among others, to serve its domestic and international routes. The airline operates a comprehensive network of routes, with a focus on connecting Vietnam with major cities and tourist destinations around the world.
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