1. ASSESSMENT RECAP

Develop social media advertising strategy for a company, including the strategy overview, campaign structure, audience targeting, ad formats, mockups, and measurement plan, with a focus on using Facebook Ads.

Structure:

1. Overview of social media advertising strategy for the company
2. Ad Campaign settings
3. Ad Set settings
4. Ads (a total of 2 Ad Mock-ups for the same (1) Ad Set)
5. Advertising campaign measurement & optimization

2. KEYWORDS EXPLANATION 

1. SMART objectives - A specific, measurable, achievable, relevant, and time-bound marketing objective. It provides focus and direction for the campaign.

2. Advertising campaign structure refers to the hierarchical organisation and components of an advertising strategy:

-        Ad Placement - The social media platforms, formats, and positioning where the ads will be displayed to reach the target audience. This includes Instagram feed, Facebook stories, YouTube pre-roll etc. Placement impacts ad visibility, engagement rate, and conversion costs.

-        Ad Sets - Groups of target audiences, often divided demographically or by interests. Ad sets allow testing messaging and creative variants.

3. HINTS & TRICKS

1. Introduction

Brief background on the company, industry, and marketing situation

Example:

Nike, established in 1964, has grown into a global sportswear leader with over 7,000 products and a presence in 170 countries (Nike, inc, 2023). With over 1,000 stores and a strong online platform, Nike's sales reached $44 billion in 2021 (NIKE, Inc. Reports Fiscal 2021 Fourth Quarter and Full Year Results. (n.d.)) Emphasising digital innovation, Nike's impactful social media strategy has garnered over 150 million followers, making it the second most followed brand globally in 2022 (Staff, P, 2023). .This digital and social media prowess significantly contributes to its appeal, particularly among Gen Z and Millennials.

●      Current Social Media Presence: Analyse the brand’s current social media presence. Look at platforms they are active on, the type of content they post, frequency of posts, engagement levels, etc.

Example:

Nike is one of the world's most recognizable and successful brands. From its iconic swoosh logo to its innovative products, Nike has become a global powerhouse in apparel, footwear, and sports equipment. Nike is the world’s most valuable apparel brand in 2021, with a brand value of $34.8 billion. In 2020, Nike’s global revenue amounted to $37.4 billion. Nike was the leading brand on Instagram with over 138 million Instagram followers as of November 2021.This statistic is a testament to Nike's success in leveraging Instagram as a platform to reach a wide audience. With over 138 million followers, Nike has established itself as a leader in the social media space, demonstrating its ability to engage and connect with its customers. This impressive number of followers is a clear indication of the brand's popularity and influence, making it an ideal topic for a blog post about Nike Statistics.