A/ ASSESSMENT RECAP

>> Requirements: 

• Length: 2,000 words total (excluding references)

• Consulting Team Role: As a new hire in the consulting team

• Client: Major multinational corporation

• Client's Focus: Establishing a business in Vietnam

• Project Objective: Prepare a business economics analysis report

>> Suggested Structure:

• Introduction (suggested 150 words)

• Market analysis (suggested 400 words)

• Industry Analysis - Competition assessment (suggested 550 words)

• Company Analysis - Evaluation of potential risks and rewards (suggested 650 words)

• Recommendations: Provide strategic recommendations for the MNC's venture in Vietnam (suggested 250 words)

B/ DEFINITION

• Incentives: are factors that motivate a person to act or exert effort.

• Marginal Revenue: is the change in total revenue a firm receives when it produces one additional unit of output.

• Profit-maximizing rule: states that profit maximization occurs when a firm chooses the quantity of output that equates marginal revenue and marginal cost, or MR = MC.

• Behavioral economics is the field of economics that draws on insights from experi­ mental psychology to explore how people make economic decisions.

• Bounded rationality: (also called limited reasoning) proposes that although decision­makers want a good outcome, either they are not capable of performing the problem solving that traditional economic theory assumes or they are not inclined to do so.

• Framing effect: occurs when people change their answer depending on how the ques­ tion is asked (or change their decision depending on how alternatives are presented).

C/ DETAILED OUTLINE 

1. Introduction (suggested 150 words)

Choose one of the Top 5 Fintech companies with the best growth in Vietnam in 2022 provided by the article including: FIIN CREDIT, MOMO, SHOPEEPAY, ZaloPay, VNPAY

• Briefly overview of the company and industry being analyzed

• Fintech Growth Post-COVID-19: Significant development in the Fintech industry over the past two years.

• Fintech Landscape in Vietnam: Attraction of substantial investments from both domestic and foreign investors.

• Dominance of the company: In 2023, MoMo has achieved local market dominance in Vietnam's e-wallet sector.

• Explanation of the purpose and scope of the report

• Divided into four major parts.

  • Analysis of global and Vietnamese Fintech markets. (FinTech - Vietnam | Statista Market Forecast. )

  • Comprehensive examination of MoMo's operations.

  • Recommendations for potential challenges and opportunities.

• A brief conclusion summarizing key findings.

Example: 

This report includes four major parts, with the first three analyzing, providing an overview of the Fintech market in Vietnam and worldwide, featuring an analysis of MoMo's operation from a multi-dimensional aspect. The remaining part suggests recommendations for challenges that Fintech firms may encounter besides their opportunities and gives a brief conclusion.