Professional Communication

For your insights, you must provide those that tackle the problem and concern the product/service directly (different from those only dealing with the brand or the industry). You should come up with your own version of the insights, however every single one of them should be backed up with scholarly sources to ensure validity. You should conduct a survey with TA to backup your statement

Understand roles and responsibilities within the communications industry. Apply learnt processes in creating an advertising campaign. Utilize research results in locating advertising opportunities.

For the opening section of your essay, the focus should be placed on delivering two factors: the chosen country’s brief history and a concise paraphrased take on the brief’s requirements. For the latter element, be certain that you mention all three pivotal attributes required to analyze from the brief: the visual prompt, the concept of modernity and how it entails itself to the country’s completion of putting an end to poverty.

Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries ● Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries ● Apply the professional writing principles of accuracy, style/presentation, content/relevance and timeliness ● Produce basic documents used in media and communication industries

Analyze the contextual scenarios of the public relations industry. Identify current trends and problems in the public relations field.

Discuss the theory, and emerging global trends, in media planning and buying. Identify and evaluate links between effective media planning and buying and overall communication of a marketing objective. Discuss the major participants in the media industry and the roles they play in media planning and buying agencies, advertising agencies and client organizations. Design and develop media campaigns with consideration given to the advertising task, suitability to the advertising message, environment and target audience.

Evaluate Crisis Communication Strategies Undertaken by a Range of Organisations: evaluate communication strategies undertaken by a range of local and international companies in response to crises, and the role of stakeholder groups. Create a risk or crisis communication plan that addresses what to do in response to a real-world issue or crisis.

LEARNING REFLECTION ARTIFACT & PROJECT CONTRIBUTION  Compare and contrast different professional perspectives and approaches across the communication disciplines. Identify and apply principles and strategies for working in interdisciplinary teams. Apply knowledge and skills in communication, collaboration and project management within an interdisciplinary team. Critically reflect on your role in projects, the collaborative process of working in interdisciplinary teams and areas for improvement for your future professional practice.

Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries Adapt your writing to a range of audiences and needs Produce basic documents used in media and communication industries