Discuss the theory, and emerging global trends, in media planning and buying. Identify and evaluate links between effective media planning and buying and overall communication of a marketing objective. Discuss the major participants in the media industry and the roles they play in media planning and buying agencies, advertising agencies and client organizations. Design and develop media campaigns with consideration given to the advertising task, suitability to the advertising message, environment and target audience.

Evaluate Crisis Communication Strategies Undertaken by a Range of Organisations: evaluate communication strategies undertaken by a range of local and international companies in response to crises, and the role of stakeholder groups. Create a risk or crisis communication plan that addresses what to do in response to a real-world issue or crisis.

LEARNING REFLECTION ARTIFACT & PROJECT CONTRIBUTION  Compare and contrast different professional perspectives and approaches across the communication disciplines. Identify and apply principles and strategies for working in interdisciplinary teams. Apply knowledge and skills in communication, collaboration and project management within an interdisciplinary team. Critically reflect on your role in projects, the collaborative process of working in interdisciplinary teams and areas for improvement for your future professional practice.

Identify which types of events and issues attract media interest and explain how this influences the style, tone and content of basic documents used in the media and communication industries Identify and analyze different rhetorical styles and content forms used for different purposes in basic documents used in the media and communication industries Adapt your writing to a range of audiences and needs Produce basic documents used in media and communication industries

Identify issues and debates around how popular culture is constructed, marketed and consumed in Asia. Describe and apply a range of theoretical and historical perspectives on Asian popular culture. Discuss the local and global aspects of culture with reference to Asian social, economic and political contexts. Illustrate and analyze the relationship of popular culture to the practice of the everyday and ordinary within Asia.

Discuss the theory regarding the definition and role of creativity in advertising. Describe the principles, practices, and technologies involved in the creation, production, and evaluation of advertisements. Develop creative concepts in response to a range of advertising creative briefs. Critique and reflect on the creative work you and your peers produce in response to briefs.

Modern Asia, Making Media , Investigate issues and areas of Asian media within an academic and theoretical framework Identify and discuss the issues and elements that make Asia modern

PROFESSIONAL COMMUNICATION FOUNDATIONS

ASIAN MEDIA AND COMMUNICATION / New Media, New Asia