Overview of the current market context of the selected field, some specific data can be given. Show how it is beneficial/detrimental to the business. Summarize the business situation and the key objectives of the company.

Introduce the client company/business of focus (establishment, business line, key facts, etc.) and the overall view of the industry (market share, market values, level of competition, etc.) ●      Introduce the aim, purpose, and components of the report

Brief background on the company, industry, and marketing situation

Social Media Overview Brand Selection: Start by choosing a brand. It should be one that has a significant social media presence and enough data available for analysis.

Slide 1: History/Background of the brand (name, establishment, industry, products/ product lines, etc.)

Suggested flow & information to include: Company and some key facts (name, establishment, industry, products/ product lines, etc.)

You have to satisfy 2 points: Introduce the background of the brand: UNIQLO History of the brand & some key features about their brand's story/mission:

Content Strategy (400 words):  Recap your editorial content calendar from Assignment 1. Define and explain the campaign name, timeline, persona, content journey, big idea, key message, brand identity, voice, personality, and content pillars.

With the content pillar in assignment 1 being "Sustainability in Fashion", we will have the main content of assignment 2 as follows: Long-form content This section will be posted on the Subpage of the MOT website called "A new style for a new gen" 1.1. Opening Vignette: Word Count Estimate: 150-200 words. Engage readers with a brief, compelling introduction to the topic of sustainability in fashion and Một's role in it.