Discuss the theory regarding the definition and role of creativity in advertising. Describe the principles, practices, and technologies involved in the creation, production, and evaluation of advertisements. Develop creative concepts in response to a range of advertising creative briefs. Critique and reflect on the creative work you and your peers produce in response to briefs.
(50,000 VNĐ)
Discuss the theory regarding the definition and role of creativity in advertising Evaluate and discuss examples of advertising creativity in a global communications context
(50,000 VNĐ)
Requirement: “critically analyze examples of media and communications practice and produce purposeful research that can be used for policy and practice” in the context of an international conference about current Vietnam culture. Format: a single, critical case study of 1,500-2,500 words
(50,000 VNĐ)
INDIVIDUAL REFLECTION
(50,000 VNĐ)
Identify and discuss key aspects of the development, and principles and practices, of modern PR. Examine links between PR, communication theory and applied communication practice. Identify and analyze contexts in which PR practitioners operate as well as relevant professional issues
(50,000 VNĐ)
Analyze the contextual scenarios of the public relations industry. Identify current trends and problems in the public relations field.
(50,000 VNĐ)
Identify and discuss key aspects of the development, and principles and practices, of modern PR. Identify and analyze contexts in which PR practitioners operate as well as relevant professional issues
(50,000 VNĐ)
For your insights, you must provide those that tackle the problem and concern the product/service directly (different from those only dealing with the brand or the industry). You should come up with your own version of the insights, however every single one of them should be backed up with scholarly sources to ensure validity. You should conduct a survey with TA to backup your statement
(50,000 VNĐ)
Understand roles and responsibilities within the communications industry. Apply learnt processes in creating an advertising campaign. Utilize research results in locating advertising opportunities.
(50,000 VNĐ)
Provide key information about the company, including its current business strategy, marketing strategy, and business situation.
(50,000 VNĐ)