Executive Summary (suggested 250 words)  Briefly recap research background, objectives, methodology, key findings, and recommendations

ompany Overview   Briefly recap on year of establishment and history, vision & mission, the brand’s product and its unique selling points - USPs)

Business situation brief The client's company profile (briefly recap on year of establishment and history, vision & mission, the brand’s product and its unique selling points - USPs) Their business goals and objectives

Key business problems and business/marketing objectives Business context: The pain point that the brand is facing, including revenue loss, decreasing brand health, the loss in market share, etc.

Brand Identity consistency Consistency of visual elements across channels

For this section, aiming for around 4-6 sentences would be appropriate to concisely yet effectively cover the key aspects.  Introduces the USP, compares it with competitors, and ties it to the brand's communication strategies and consumer perception.

You should follow this flow: Nature of company (when & where it was established) → industry introduction, main products → primary target market → major rivals → market share/sales

Introduction Introduce the product you choose. You can follow this flow: Introduce product name => product category => brand name => when & where you buy => Price In this outline, we will focus on 2 examples: Honda Vision and Macbook Pro M1 2020

Choosing a store: When choosing a store for your study or shopping experience, aim for a balance between popularity and obscurity. On the other hand, do not choose a too “lowkey brand”, as you are difficult to find information on the Internet