Introduction Brief background of chosen company Purpose and overview of report

COVID-19 Impact Overview: Provide a concise background on how the COVID-19 pandemic has influenced social interaction and working practices (you can embed with some data here) Example: Social interaction

Information technology focuses on (1) business skills and the use of technology to make decisions; (2) the selection, integration, and deployment of computing technology; and (3) technical skills, such as planning and deploying networking infrastructure, integrating databases, and building websites.   Data is raw, unprocessed information, such as numbers, text, or images, used as input for computer systems to generate meaningful insights.

A/ Assignment Recap Choose a brand Analyze its marketing performance Provide recommendations for the brand Marketing Context: Tet 2023 in Vietnam Duration of the marketing plan: 2 – 4 months Assignment Task: You are working for the chosen company as a marketing manager, and you are responsible for building a Marketing Plan for Tet 2023 in Vietnam. Your Marketing Plan MUST be tailored for the given Marketing Context and your chosen brand and product in Vietnam. Here is the suggested structure: Introduction Marketing Environment and SWOT analysis Customer-driven marketing strategy Current marketing mix strategies Marketing objectives and recommendation

Briefly introduce the company and the chosen product. Tips for choosing the company and product: For company: (Criteria to choose are ranked from Highly Important to Least Important) Information and data of that company are easy to find on the Internet (It may not need to be too famous, but not too small or start-up) The company is of the industry that you are familiar with/interested in, which is easier to write more in-depth and insightful

You can choose any topics among 3 topics that the assignment requires. However, to make it much easier, you are highly recommended to choose topic 1: “What is marketing” as this topic is quite broad, allowing you to relate to many activities around you Below are detailed guidance: 1-2 first sentence: Introduce the topic you choose 1-2 next sentence: Introduce the theory you choose 1-2 last sentence: Explain why you choose theory (because it is much relevant to your life, for example)

Purpose Why did you choose to pursue a Bachelor of Business degree? Your passion and interests related to business? How do you want to use your degree to make an impact?

Provide background context about the company: Year of establishment/ History of the company The primary service The position of the company in the market (Market share, data about the number of flights annually, etc.)

1-2 first sentences: Global trends on sustainability. Example: In recent years, there has been an increasing emphasis on the relevance of sustainability in numerous businesses. As customers raise their awareness about environmental issues, companies have begun to take notice and implement sustainable practices into their business strategies. 3-4 sentences: The overview of your chosen organisation and its issues. You can follow the instructions below: Provide brief context on the case study organisation and the sustainability issues it faces. State your research question that will guide the analysis. Give an overview of the key aspects your report will cover.