Professional Communication

Discuss the discussions surrounding the creation, promotion, and consumption of popular culture in Asia. Apply various theoretical and historical viewpoints in the context of Asian popular culture. Explore local and global dimensions of culture, taking into account the social, economic, and political circumstances in Asia. Provide examples of popular culture in Asia surfaces in everyday life.

Identify issues and debates around how popular culture is constructed, marketed and consumed in Asia. Describe and apply a range of theoretical and historical perspectives on Asian popular culture

(Strategic Communication Plan)

Discuss the theory regarding the definition and role of creativity in advertising. Describe the principles, practices, and technologies involved in the creation, production, and evaluation of advertisements. Develop creative concepts in response to a range of advertising creative briefs. Critique and reflect on the creative work you and your peers produce in response to briefs.

Discuss the theory regarding the definition and role of creativity in advertising Evaluate and discuss examples of advertising creativity in a global communications context

Requirement: “critically analyze examples of media and communications practice and produce purposeful research that can be used for policy and practice” in the context of an international conference about current Vietnam culture. Format: a single, critical case study of 1,500-2,500 words

INDIVIDUAL REFLECTION

Identify and discuss key aspects of the development, and principles and practices, of modern PR. Examine links between PR, communication theory and applied communication practice. Identify and analyze contexts in which PR practitioners operate as well as relevant professional issues

Analyze the contextual scenarios of the public relations industry. Identify current trends and problems in the public relations field.